Because millions suffer
in modern day slavery

Freedom Needs Fighters.

is a groundbreaking global campaign designed to end slavery in our time.

The Campaign

WPP agencies Geometry Global and J. Walter Thompson, Grace Farms Foundation, and Shazam created Unchain to bring our message of freedom to life with interactive digital campaigns, powerful media, co-branded merchandise, high-impact metro takeovers and more.

Uniting Fragmented Messaging and Resources Systemic Change

Unchain will seek to unite the 2,100 existing NGOs fighting slavery with one global message alongside an ecosystem of partners including businesses, governmental agencies, influencers, and digital and media corporations to create systemic change.
Learn more here.

Our Hummingbird

A universal symbol of freedom, the hummingbird logo embodies the spirit of the survivor. On the inside, she is caged - the angular chainlink pattern representing the invisible bonds of modern slavery. But she is not defined by her captivity. Her vibrant colors, piercing gaze and uplifted wings exude a relentless energy and optimism. She is freedom. She is the face of the survivor.

How We Got Here

Last summer, Grace Farms Foundation had an ambitious idea - a global campaign to help eradicate modern-day slavery forever. The idea resonated with organizations and individuals alike, leading Grace Farms to WPP agencies Geometry Global and J. Walter Thompson to make it a reality.

The result of this alliance was Unchain. Now, we’re recruiting individuals, businesses, and organizations to join the fight. Are you in?

Unchain Benefit

Our fight to end slavery begins October 14th, 2017. Preview the campaign and join us at Grace Farms for an immersive evening of justice, community, and new technology, featuring a headlining performance by India.Arie.

The Campaign

WPP agencies Geometry Global and J. Walter Thompson, Grace Farms Foundation, and Shazam created Unchain to bring our message of freedom to life with interactive digital campaigns, powerful media, co-branded merchandise, high-impact metro takeovers and more.

Uniting Fragmented Messaging and Resources Systemic Change

Unchain will seek to unite the 2,100 existing NGOs fighting slavery with one global message alongside an ecosystem of partners including businesses, governmental agencies, influencers, and digital and media corporations to create systemic change.
Learn more here.

Our Hummingbird

A universal symbol of freedom, the hummingbird logo embodies the spirit of the survivor. On the inside, she is caged - the angular chainlink pattern representing the invisible bonds of modern slavery. But she is not defined by her captivity. Her vibrant colors, piercing gaze and uplifted wings exude a relentless energy and optimism. She is freedom. She is the face of the survivor.

How We Got Here

Last summer, Grace Farms Foundation had an ambitious idea - a global campaign to help eradicate modern-day slavery forever. The idea resonated with organizations and individuals alike, leading Grace Farms to WPP agencies Geometry Global and J. Walter Thompson to make it a reality.

The result of this alliance was Unchain. Now, we’re recruiting individuals, businesses, and organizations to join the fight. Are you in?

Unchain Benefit

Our fight to end slavery begins October 14th, 2017. Preview the campaign and join us at Grace Farms for an immersive evening of justice, community, and new technology, featuring a headlining performance by India.Arie.

Slavery is the Greatest Problem

of the modern day, yet far too few people know about it. And when people are enlightened to the truth, they don’t know how to help.

0 million people

Over 40 million people are enslaved worldwide in a variety of forms, including sex trafficking, forced labor, debt bondage, child marriage and child soldiers, just to name a few.

^$ 50 billion
criminal industry

The annual profits from modern day slavery exceed 150 billion dollars.

2000
organizations

There are more than 2,100 organizations fighting slavery, but they are forced to compete for scarce resources.

^$ 50 million
in NGO funding

There is only $150 million dollars in NGO funding to combat modern day slavery.

Freedom needs you to Unchain the World

Spread the Word

Let everyone know that you are a freedom fighter. Share posts, articles, and related content by tagging them #UnchainNow.

Clean Your Supply Chain

Assess your company’s supply chain with Made in a Free World.

Bring Backpage.com
to Justice

Contact your states attorney general to inquire about what they are doing regarding websites that enable the sale of children.

Reward Responsible Companies

Purchase from companies that care about clean supply chains.

Our Partners

Become a Founding Partner

About Our
Campaign

See the Bigger Picture

Modern-day slavery is filled with over 40 million stories, places and everyday people fighting to be free and yearning to be seen. It's the world's biggest problem, but sometimes we need to see the names behind the numbers to inspire change.

Resources

Find Out How Companies Can Fight Forced Labor and Child Labor in their Supply Chains.
Learn More >

Find out How Many Slaves Work for You - Take your slavery footprint survey.
Learn More >

Modern Slavery Today Reports

Consumer Resources

Learn How to Become an Ethical Consumer

Find out where the brands you love fall on the spectrum of supply chain transparency

Book and Film Recommendations

Gift Giving for the Holidays

Because millions suffer
in modern day slavery

Freedom Needs Fighters.

is a groundbreaking global campaign designed to end slavery in our time.

The Campaign

WPP agencies Geometry Global and J. Walter Thompson, Grace Farms Foundation, and Shazam created Unchain to bring our message of freedom to life with interactive digital campaigns, powerful media, co-branded merchandise, high-impact metro takeovers and more.

Uniting Fragmented Messaging and Resources Systemic Change

Unchain will seek to unite the 2,100 existing NGOs fighting slavery with one global message alongside an ecosystem of partners including businesses, governmental agencies, influencers, and digital and media corporations to create systemic change.
Learn more here.

Our Hummingbird

How We Got Here

Last summer, Grace Farms Foundation had an ambitious idea - a global campaign to help eradicate modern-day slavery forever. The idea resonated with organizations and individuals alike, leading Grace Farms to WPP agencies Geometry Global and J. Walter Thompson to make it a reality.

The result of this alliance was Unchain. Now, we’re recruiting individuals, businesses, and organizations to join the fight. Are you in?

Unchain Benefit

Our fight to end slavery begins October 14th, 2017. Preview the campaign and join us at Grace Farms for an immersive evening of justice, community, and new technology, featuring a headlining performance by India.Arie.

The Campaign

WPP agencies Geometry Global and J. Walter Thompson, Grace Farms Foundation, and Shazam created Unchain to bring our message of freedom to life with interactive digital campaigns, powerful media, co-branded merchandise, high-impact metro takeovers and more.

Uniting Fragmented Messaging and Resources Systemic Change

Unchain will seek to unite the 2,100 existing NGOs fighting slavery with one global message alongside an ecosystem of partners including businesses, governmental agencies, influencers, and digital and media corporations to create systemic change.
Learn more here.

Our Hummingbird

How We Got Here

Last summer, Grace Farms Foundation had an ambitious idea - a global campaign to help eradicate modern-day slavery forever. The idea resonated with organizations and individuals alike, leading Grace Farms to WPP agencies Geometry Global and J. Walter Thompson to make it a reality.

The result of this alliance was Unchain. Now, we’re recruiting individuals, businesses, and organizations to join the fight. Are you in?

Unchain Benefit

Our fight to end slavery begins October 14th, 2017. Preview the campaign and join us at Grace Farms for an immersive evening of justice, community, and new technology, featuring a headlining performance by India.Arie.

Slavery is the Greatest Problem

of the modern day, yet far too few people know about it. And when people are enlightened to the truth, they don’t know how to help.